Found Your Place Yet?

Can you play the yoyo like this?

That was a video of my brother Joshua. He’s only 9 years old. Playing the yoyo has been of specific interest to him in the past few months. Before that, he used to devote his time training to become a good pen spinner. Below is another video of him doing just that.

Whenever my brother gets to showcase his talent in public, there is one question we always get asked:

“Where’d he learn to do that?”

I’m sure you’re asking the same question. Well, it’s funny to say this, but really, my brother learned to do all those things while watching training videos—on YouTube.

There are two reasons why my brother was able to do all that just by watching videos online. The first one is good genes *wink*. Haha. The second one is the huge bulk of videos one can find on YouTube for just about anything. Truth is my brother wouldn’t have taken a liking for playing the yoyo and pen spinning if not for watching videos online. Some of the other things he’s also taken an interest for are finger skating and dancing. Just the other day, he told me about exploring contact juggling. O_o

Today, one can find online videos for almost anything in general. My brother for example has watched yoyo tutorials, yoyo reviews, and videos of other yoyo players online. On the other hand, we also find ourselves part of the producing public when it comes to multimedia such as videos online. The videos above are videos I took after Joshua expressed interest to post his own videos online.

With this present situation, it looks like private firms producing videos must step up their game. For one, monopoly over TV airtime is being leveled by sites that allow the general public to produce their own. Second, a great number of these videos produced by the public are actually more interesting to watch than boring ones produced commercially. In fact, in 2006, Time’s person of the year was you. Time put the individual on the spotlight–the individual who produces content online, collaborates with other users, and continues to blur the divides of communication. (You can read more about it in the online article here.)

Provided opportunities online such as that provided by YouTube, I find that organizations and groups must now find ways in which the production of videos online can best suit their needs. One good example that some companies now do is the use of online videos as a means for doing PR work–particularly in competitions. For NGOs, online videos provide a good opportunity to promote their advocacy without having to spend as much as they would in airing a TV commercial.

This is only the beginning. And in much the same way individuals are finding their “place” online with sites such as YouTube, so will organizations and groups have to find theirsonly this time, they can’t afford to simply sit comfortably in their corporate websites. This time they have to be involved, and be out there where everybody else is.

    • Grace
    • October 1st, 2010

    I’m actually really grateful that YouTube exists because I actually turn to YouTube when I want to learn how to cook/bake something or if I wanna learn how to play something on the guitar. Nowadays, it doesn’t take much if you wanna learn how to do something. Online tutorials are now reliable substitutes for lessons which would otherwise cost thousands of Pesos.
    I agree with you, that corporations now have to find their place online on YouTube and SNS. They can’t afford to rely solely on their websites. They have to reach out to their potential customers by being where they are.

  1. I go to Youtube for three reasons: (1) when I feel like watching music videos just because I’ve no time for Myx; (2) when I need help in doing stuff like tying an obi or making pancakes; and (3) when there’s some sort of a viral video crossposted on Facebook. I’d be forever grateful to the team behind Youtube (or even to the creator/s of the video-sharing concept), because Youtube offers an alternative platform for people to share their thoughts, watch other people’s thoughts in audiovisual form, and create their own content. The underlying message of Youtube’s “Broadcast yourself” is indeed “Find your place here.” :)

  2. I remember I was fond of yoyos when I was younger. Then I stopped because I almost hit the fluorescent light.

    YouTube promoted the proliferation of online videos of all stripes and hides. Empowering the people formerly thought to be passive – the audience – is a good thing, since it threw companies out of their comfort zone, but with the deluge of videos, it’s simply overwhelming. What I’m trying to say here is that we should watch out for information overload and staggering numbers, since media has become a democracy. We’re finding our place online, and it’s becoming quite the compressed space. Nevertheless, with innovation and new avenues for expression, I think we’ll be finding new niches for ourselves.

  3. Youtube was my first dance coach. I’m pretty sure you know that Eric.

    Youtube has revolutionized the way we share information. Videos for practically everything can be found on the site. From “how-to” videos, sports, current events, you name it.

    I just hope organizations can share a little bit of themselves on this site as the millions of people all over the world have.

  4. Oh well, Bujoy definitely has the genes. Haha. Plus at a young age, he knows how to bank on the things that the Internet offers and put them to good use. Cheers to that!

    While I had many realizations for organizational practice as I reached the last part of your post, what I significantly remembered with this is our discussion in class about people’s contributions online. According to a study, people get to post content online and don’t even know they are contributing. The people who posted those training videos on YouTube could have probably done such because they wanted to be “discovered”, or simply, they wanted to “immortalize” the file. Even so, the purposes these videos as well as every online content serve ultimately go beyond what the creator has in mind.

    All things we put online impact the lives of other Net users in an infinite number of ways. It is all a matter of how people make something out of the content. But this happens only when we take the first step: That if we have something good to share, we share it. Who knows how far our contributions can reach? Five thousand people were fed with just five loaves of bread and two fishes.

  1. September 29th, 2010

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